• Lead Designer
• Information Architecture
• Establish interaction through workflows and usability testing
• Wireframes
• User Interface Design
• Developed testing plans
• Quality assurance testing
• Branding and style guidelines
• Main point of contact with the Development team.

Before the design phase could begin it was important to make sense of the content and the user flows.  How will users navigate and use this App.  I conducted research into web applications and existing Apps that had a similar theme of concierge, and apps that publish crowd-sourced reviews about local businesses.  Studying and combining elements of these apps a strategy and basic plan of how everything was going to fit together.

This is when card sorting and task analysis comes into play. There is a primary intention that this app is going to go global as well, it was important as well to consider challenges involved in regional terminologies.

In order to understand complex processes involved, I mapped out workflows on paper and then digitally reproduced them in order to circulate amongst the development team. With consistent input and feedback from the development team, a few iterations were required and reworked. From the beginning it was vital to involve all of the team to prevent wasted time and money further down the line of the project.

With the main development team being based in Egypt and the UK and one of the primary stakeholders in Saudi Arabia, good communication has been essential to gain an easy understanding of the requirements across the whole WTP Connections team.

Low-fidelity wireframes helped me work rapidly and allowed a quicker flow of ideas thereby allowed me to gain a broader view of the way the app worked earlier on, ensuring a more cohesive design.

Various screen designs were created which was beneficial in showing the stakeholders the collective design process. Its was too time consuming to design each screen within the App, a set of style guides (‘style tiles’) was developed for the App developers to follow and thereby speeding up the whole production process.  I was always on standby to answer any questions or fix any issues that came up.

The WTP App uses location based services (GPS) to make smarter choices based on the users location. Low-fidelity wireframes helped me work rapidly and allowed a quicker flow of ideas thereby allowed me to gain a broader view of the way the app worked earlier on, ensuring a more cohesive design.

As the App grows and further functions are added as and when more investment can be obtained, the addition of these need to be seamless. Forward thinking about the Apps growth was essential from the very first concepts. For example, with the expansion and growth in features, through the main menu these functions can be easily accessed whilst maintaining the key simplicity.

after extensive user testing and A/B testing a final design was reached and a colour palette was decided upon.  the above screen shows how the visual components of the main menu came together.

• Lead Designer
• Information Architecture
• Establish interaction through workflows and usability testing
• Wireframes
• User Interface Design
• Developed testing plans
• Quality assurance testing
• Branding and style guidelines
• Main point of contact with the Development team.

Before the design phase could begin it was important to make sense of the content and the user flows.  How will users navigate and use this App.  I conducted research into web applications and existing Apps that had a similar theme of concierge, and apps that publish crowd-sourced reviews about local businesses.  Studying and combining elements of these apps a strategy and basic plan of how everything was going to fit together.

This is when card sorting and task analysis comes into play. There is a primary intention that this app is going to go global as well, it was important as well to consider challenges involved in regional terminologies.